Sports investment has changed. The firms that will define the next decade are those that understand sport as a media product, a technology platform and a cultural asset all at once. Gamma Waves Partners was built on that premise. Based in Amsterdam, the firm focuses on acquiring and scaling premium sports intellectual property, targeting under-monetized rights across leagues, competitions and media with the strategic execution needed to unlock their real value.
The people behind it
The founding team brings together three figures whose backgrounds span ownership, business and the field itself. Andrea Agnelli, former chairman of Juventus, Rocco Benetton former CEO of the F1 team, and Giorgio Chiellini, who captained Italy to the Euro 2020 title. Running investment decisions is Kyang Yung, Chief Investment Officer, a technology-minded growth investor with deep experience in capital allocation and scaling. Owners, operators and athletes sitting at the same table: that combination is rarer than it sounds, and it is the foundation on which Gamma Waves intends to operate.
Where the opportunity lives
Sports intellectual property remains one of the most culturally resilient asset classes in existence. Competitions, clubs, teams and emerging formats command global audiences that few other industries can replicate. Yet a significant share of that value goes unrealized: rights under-exploited, audiences under-served, commercial potential left on the table. At the same time, sports technology keeps producing capable products that stall without the right distribution or the right partners to prove their value at scale. Gamma Waves sits precisely at that gap, using IP as both an investment target and an accelerator for the technology portfolio it builds alongside it.
How the model works
The firm will take minority stakes in forward-looking competitions, franchises and emerging sports formats, while investing in growth-stage companies across fan engagement, athlete performance, data analytics and AI-generated content production. The logic is self-reinforcing: IP-led insight shapes which technology to back, and technology, tested in real competitive environments, strengthens the performance and commercial reach of the sports assets in the portfolio. Strategic execution is built into every investment from day one, with board-level partnership, aligned incentives and innovation KPIs designed to drive global audience growth.
Elemento joins the platform
Backing Gamma Waves is Elemento, a permanent capital firm that invests in and develops high-potential businesses across industrial, technology, sport and design sectors. The partnership is a natural fit: two firms that share the same long-horizon ownership philosophy, and that see sport as one of the most compelling intersections of culture, technology and commercial value available today. For Elemento, Gamma Waves represents a focused expression of its sport thesis. For Gamma Waves, Elemento brings the breadth of a multi-sector knowledge and the depth of a partner that builds businesses rather than trades them.
